01 / Visual storytelling1:56
Independent thinking. Ad creatives.
Your product.
A different
perspective.
Video, animation and static ads for consumer brands. We find fresh ways to make your product worth paying attention to.
A FEW FRAMES FROM THE STUDIO / EXPLORE BELOW
01 / Selected workSee what
See what
we make.
A few different ways to tell a product story. Explore our videos and static ads below.
02 / Short-form creatives0:39
03 / Podcast-style creatives1:17
Three ads. Three different directions.Static creatives.View 3 statics
Different messages, told in a single frame. Select any ad to view it in full.
Inform.↗Demonstrate.↗Explain.↗Tell a story.
02 / Our approachA good idea
A good idea
doesn’t come
from a template.
Sometimes an ad needs to teach. Sometimes it needs to show the product in action. Sometimes a story or a familiar situation makes the message land.
We choose the approach around your product, your audience and what you want to learn from the next test.
These are some of the directions we explore. We can combine them, develop new ones and adapt the format to the idea.
01Inform & educate
Make something useful or interesting easy to understand. Explain a topic, unpack a product feature or answer a question your audience is already asking.
Explainers / Informational ads / Visual breakdowns02Show & demonstrate
Let people see how the product works, how it’s used or where it fits. A clear demonstration can say more than a list of benefits.
Product demos / Walkthroughs / Routine-led creatives03Make the product make sense
Turn technical features or a complicated idea into a clear visual explanation. Connect what the product does with why someone would care.
Animation / Mechanism explainers / Product-led stories04Find the familiar moment
Start with something your audience recognises: a frustration, a habit, an ambition or a moment in their day. Problem–solution is one option when it suits the message.
Relatable situations / Problem–solution / Everyday rituals05Build a story worth watching
Use a narrative, a conversation or an unexpected visual idea to hold attention. Give the product a role in a story that feels relevant to the audience.
Story-led animation / Creator-style / Podcast-style03 / What we doFrom the first thought
From the first thought
to the next test.
We bring research, concept development and production together, working alongside your brand and media buyer.
Find a direction.
Understand the product and audience. Review existing ads, explore different messages and develop concepts with a clear purpose.
Bring it to life.
Scripts, visuals, animation, voiceover and editing. Video and static creatives, with AI-assisted production where it serves the idea.
Keep learning.
Use ad-level performance and feedback to shape new concepts, hooks and variations. Each round gives the next one a better starting point.
Connected to the account
Your team or media buyer runs the campaigns. We focus on the creatives, using the results and your feedback to guide what we make next.
04 / Good to knowBefore we
Before we
get started.
How do we get started?
Send us a little about your brand, product and current advertising. We’ll get in touch to discuss what you need, explore a direction for your creatives and agree the scope before production begins.
Can you work with our media buyer?
Yes. We want to understand which messages and formats are being tested, what the account is learning, and where fresh creatives could help.
What does ongoing work look like?
We agree the scope around your creatives testing needs. This can include new concepts, videos, static ads and variations, with feedback informing the next round. Deliverables and pricing are agreed before paid work begins.
What do you need from us?
Your website, product information, brand assets and a clear brief are a good start. Existing ads, customer insights and feedback from your media buyer help us develop more relevant concepts.
05 / Start a conversationWhat are
What are
you making?
Tell us about your brand, your product and the creatives you need. We’ll get in touch to explore a direction.
general@awcreatives.co.uk ↗